Fair offers crucial support for JIM’s globalization
The export arm of JIM, a domestically renowned automaker, was one of the eye-catching exhibitors during the 135th China Import and Export Fair, a top global trade show also known as Canton Fair.
The 135th Canton Fair was held from April 15 to May 5 in Guangzhou, the provincial capital of Guangdong in South China, in three phases.
The exhibition booth of JIM Import & Export Co, attracted a great number of buyers from around the globe.
Many buyers’ representatives said that they have not only heard about the automaker, but also known that JIM is a well-known brand. Many of them said they expect to have in-depth cooperation with this big and reliable Chinese brand.
A buyer from the Middle East, who has been engaged in automobile sales, said that he is a faithful follower of JIM and he is especially satisfied with the quality and driving experience of the JIM vehicles. So he was seeking to further collaborate with the company.
“JIM is promoting innovation at a rapid pace,” the buyer said.“Its JMEV electric models on display, for instance, have performances beyond our expectations, especially in the areas exterior design, mileage on one charge and intelligent inter-connectivity. We believe products like these have promising prospects in the marketplace, so I want to have direct cooperation with the company.”
As one of the top 500 Chinese companies and one of the leaders in China’s strategic emerging sectors, JIM is known to industry insiders for its fame and recognition. It is one of the recognized leaders in China’s pickup segment, with the Dadao-series products especially favored in the market.
The company is also vigorously expanding in the international market. When recalling its journey of globalization, JIM executives said that Canton Fair has offered it crucial support.
Li Guoming, a manager of the company, said that when JIM attended the fair for the first time, it just occupied an exhibition area of 9 square meters.
As its exhibition scale grew at the fair, it also saw steady growth in overseas operations, as a result of gaining an increasing number of clients through the event. Nowadays, it has developed into renowned automaker internationally, with sales presence in more than 100 countries and regions.
“Over the years, we have competed with many excellent peers at the arena of Canton Fair and the competition propels us to step up our efforts in research and development, innovation and marketing,”Li said. “These are the major driving forces for our global development. We have continuously expanded our sales channels and established us as an international brand.”
The executive added the expanding exhibition area at Canton Fair is also a show of growing strength.
“At this session of Canton Fair, we have put on show a full portfolio of products, ranging from commercial vehicles and public transport vehicles to new energy vehicles,” Li said.“The products have garnered positive feedback from buyers.”
Building the strength of branding is what JIM pursues and he believed that this is the value shared by both his company and the nation’s top trade show.
He noted that Canton Fair itself is a shining brand, which can attract millions of businesses worldwide to its exhibition venues. In turn, such a high-profile status of the fair can help to improve the exposure and recognition of exhibited products and exhibitors.
Li added that meeting so many excellent peers of the industry and buyers from across the world means that the trade show is a great chance to learn about industrial trend and market demands.
“So Canton Fair makes it possible for us to develop technologies, vehicles and sales models tailored to various clients in different regions,” Li said.
“We have completed our development layout in Asian, African and Latin American markets,” Li said. “Now it’s time for us to tap into the high-end markets in Europe and North America, with launches of more NEVs favored by the buyers there.”
Electrification, intelligence and inter-connectivity are the prominent features that JIM displays at the session of Canton Fair, showing the company’s strength in technological innovation, especially in the EV segment.
